So, you’re a graphic designer, cool! What’s that?

Blog by Dawn Button - Button Graphic Design 

I’ve lost count of the times I’ve been asked that question!

Graphic design is everywhere you look, from websites to adverts, packaging to tee shirts. All businesses utilise print and digital design to attract their audience and promote their product or service. No matter how large or small the brand is or what they’re promoting, behind every visible campaign is a graphic designer. 

The heart of graphic design is creating visual concepts to communicate ideas that inspire, inform and engage. A good designer works with a client, establishing their need, vibe and business demographic, and is creative enough to interpret this and make it a visually appealing reality to attract customers. We utilise creativity in art, photography and typography in addition to applying our marketing, copywriting, proofreading, time management and communication skills. Simply put, graphic designers make a business look awesome. We rock.

“Creativity is intelligence having fun.”  Albert Einstein

I’ve been given hastily scribbled notes and created an entire brand identity, turned scant typed A4s into a visually appealing promotional program, and a ten-word email into a poster. Our interpretation skills are second to none, and we are driven to pursue excellence as one of the most important aspects of a graphic designer, right behind creativity, is attention to detail; it’s as essential a skill as listening. It’s who we are. 

Some people like to have a go at their own design and a plethora of programs abound to help to make business or service branding look OK, but they offer the same template suite to all, so it can end up looking very similar to hundreds of others. Interestingly, and despite the laborious time spent on their creation, people are rarely happy with ‘nice’ and often end up turning to a graphic designer for help anyway. They want awesome; they want to stand out, knowing average just doesn’t cut it in a competitive economy like ours.

Bad design shouts at you. Good design is the silent seller.”  Shane Meendering

For example, you might think creating a logo for your business identity is easy, but it’s far from it when you consider balancing the art in a name and how many formats and sizes may be required for the uses a logo has to perform, from clothing to vehicle signage, business cards to website banners. And, while good design is appealing and instantly memorable, we’ve all seen the bad variety! Far less frustrating and time consuming to get this most iconic of details created for you by a graphic designer, who has the expertise to pull it all together and ensure your message comes across loud and clear, across every aspect of your brand.